Are you searching for strategies to gain more visibility and increase the ranking of your YouTube videos in 2023? You’ve come to the right place!
YouTube has evolved into a highly competitive video hosting platform with countless videos uploaded every day. Therefore, having a solid understanding of YouTube SEO is crucial for success.
From producing quality videos to optimizing your content, we curated some best practices for you. The following nine points will walk you through the latest strategies and techniques to help your videos climb the ranks and reach a larger audience.
How to Rank YouTube Videos in 2023
So, let the journey begins!
#1. Focus on a Specific Keyword for Titles
Targeting a specific keyword or phrase relevant to your video’s content can help increase its visibility in YouTube search results. Conduct keyword research to identify popular and relevant terms that align with your video’s topic.
Include the primary keyword in your video’s title. It’s always best to keep your video title concise. A 70-character long title (including spaces) is preferred in this case. It’s essential to make your title visible to users entirely.
Moreover, title optimization signals to YouTube’s algorithm that your video is relevant to specific search queries. A keyword-focused and concise title gives your video a better opportunity of ranking higher on the platform.
#2. Optimize Video Description
Optimizing video descriptions is a part of video SEO. A well-constructed description provides additional context to both viewers and YouTube’s algorithm. Write a detailed and keyword-rich description that accurately describes your video’s content.
Include the targeted keyword early in the description and provide a comprehensive overview of what viewers can expect. Add relevant links, timestamps, and any necessary credits or references.
YouTube typically displays the first 125 characters of your description, but writing a longer one, aiming for around 250 words, is advisable. This expanded description allows you to incorporate important keywords and provide more context about your video.
Strategically placing the most important keywords at the beginning of the description can enhance YouTube’s understanding of your video’s content. In turn, YouTube’s algorithm presents your video to the appropriate audience.
#3. Use Relevant Tags and Hashtags
Tags and hashtags are necessary for categorizing and indexing your video on YouTube. When selecting tags, choose relevant keywords and phrases representing your video content.
These elements help YouTube understand your video and improve its visibility in search results and related video suggestions. Additionally, consider using popular and relevant hashtags for your video’s topic.
Hashtags can increase discoverability and engagement when users search or click on a specific hashtag. This way, you can generate more views and gather relevant potential followers.
#4. Create Longer Videos with Engaging Scripts
YouTube values watch time and viewer engagement. Creating longer videos (usually above 10 minutes) allows you to provide more value to your audience.
Longer videos increase the likelihood of higher watch times. However, it’s crucial to maintain the quality and engagement throughout the video.
So, craft an engaging script or outline that hooks viewers from the beginning and keeps them interested throughout the video. Use storytelling, humor, visuals, and other engaging elements to captivate your audience and encourage them to watch the entire video.
#5. Create Compelling Video Thumbnails
Video thumbnails are the first visual representation of your video that users see. They are crucial in attracting attention and enticing viewers to click and watch.
Create visually appealing and high-quality thumbnails that accurately represent the content of your video. Use eye-catching images or graphics, include clear text summarizing the video’s main points, and consider using eye-catching colors to make your thumbnail stand out.
A compelling thumbnail increases the chances of users clicking on your video, which can positively impact its watch time and overall ranking. You can use online tools like Canva as a free source to create compelling thumbnails.
#6. Improve Engagement with Viewers
Engaging with your viewers helps you build a loyal community and increase video rankings on YouTube. You can encourage viewers to like, comment, and share your videos.
Also, respond to comments and engage in discussions to foster a sense of community. Consider asking questions, conducting polls, or including interactive elements within your videos to prompt viewer engagement.
In fact, YouTube’s algorithm considers factors like comments, likes, and shares when determining a video’s relevance and popularity, so actively engaging with your audience can positively impact your video’s ranking.
#7. Add Closed Captions
Closed captions or subtitles can significantly improve your video accessibility and viewer engagement. Closed captions make your content more inclusive for individuals with hearing impairments.
Besides, you can attract more non-native speakers and those who prefer to watch videos in silent environments. YouTube’s automatic captions feature can provide a starting point, but reviewing and editing them for accuracy is recommended.
Alternatively, you can upload your captions or use professional captioning services. Providing closed captions enhances the overall user experience and can potentially increase watch time and engagement, positively impacting your video’s ranking.
#8. Create Playlists
Playlists are a powerful feature on YouTube. This feature allows you to organize content thematically or chronologically, making it easier for viewers to discover and watch multiple videos seamlessly.
Moreover, playlists encourage users to spend more time on your channel, as they can watch multiple videos consecutively. Increased watch time and engagement signal to YouTube that your channel offers valuable content, positively impacting the platform.
#9. Enrich Similar Content
YouTube has a “Recommended” section beside a video a user is watching. You can make your video appear in that section by creating similar content using topics, keywords, length, and tags.
However, it’s essential to keep your video valuable. You can achieve this by researching popular videos from creators in your niche and producing content on similar topics while adding your unique style and approach.
By enriching similar content, you can leverage your channel’s success and popularity while expanding your reach and engaging your audience further. This strategy contributes to a more comprehensive and appealing content ecosystem, benefiting your channel’s growth and rankings on YouTube.
It’s a Wrap
Mastering YouTube SEO is an ongoing process that requires continuous effort, adaptability, and creativity. As you implement the strategies and techniques outlined in this guide to rank your YouTube videos in 2023, remember to monitor your performance, analyze data, and make necessary adjustments.
Furthermore, stay updated with the latest trends and algorithm changes to stay competitive. Remember, success on YouTube doesn’t happen overnight, but with persistence and a commitment to delivering valuable content, you can steadily climb the ranks and reach your desired audience.
Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).